Choose Shape

Round Brilliant Cut

The classic round brilliant cut diamond is the favourite when it comes to diamond shapes, making up around 3/4s of all diamonds sold. The round tends to have 58 facets, 33 in the crown (top) and 25 in the pavillion (bottom), the round maximises fire and brilliance, which accounts for its superior sparkle.

Princess Cut

The predominantly square princess cut diamond also benefits from excellent fire and brilliance, therefore enjoys sparkle in a more contemporary shape than the traditional round. The sparkle coupled with the shapes helps explain why the princess ranks no. 2 in the sales for diamonds. The princess cut benefits from less wastage during the cutting process and so tends to be lower in price. It is important to recognise the four corners are the diamond's weakest point and therefore must always be protected by the ring's setting.

Marquise

The Marquise originates from the 18th century at the time of King Louis XIV who commissioned a stone to resemble his mistress's perfectly shaped mouth, the Marquise de Pompadour. The length and pointed ends of the Marquise can greatly exaggerate the perceived size of the actual diamond and also flatter the finger, lengthening its appearance. The cut and dimensions of the Marquise are very important to maximise brilliance and to eliminate what is known as the 'bow tie effect', essentially shadowing across the central part of the stone. The two points of the Marquise are vulnerable and must always be protected by the ring's setting.

Cushion

Typically cushion cut diamonds are cut square with rounded corners, although they can be slightly rectangular in shape. In the 19th century cushion cut diamonds were the most popular diamond shape. The pattern of cushion cut diamond's large facets allows for plenty of light to be dispersed, enhancing its brilliance and its superior fire.

Emerald Cut

The emerald cut diamond is very elegant, traditionally rectangular in shape with step cuts, cropped corners and a large open table. Imperfections are more visible with the large open table which is why high clarity is advised to ensure inclusions cannot be seen by the naked eye. Its modern name is derived from the emerald as this is the shape that was formerly created for the cutting of emeralds in the early part of the 20th century, the art deco period.

Oval Cut

Oval cut diamonds share the sparkle of the round cut diamonds, also offering fire and brilliance on a high level. The oval cut diamond can appear larger than its actual carat weight due to the elongated shape, which can also be flattering on the finger. As with the Marquise the cut and dimensions of the oval cut diamond are very important in avoiding the 'bow tie effect', shadowing across the central part of the stone, where the light has not been able to pass through the stone effectively.

Pear Cut

The Pear cut diamond, also referred to as the 'teardrop' is a cross between the round and the marquise shaped diamonds. As with the marquise, the pointed end helps to flatter the wearer's fingers and exaggerates the perceived size of the diamonds actual carat size. The cut and symmetry are paramount and will effect the risk of the 'bow tie effect', the shadowing that can appear across the central part of the stone, dulling the true amount of light that should bounce through the diamond. The point faces towards the wearer and should always be protected by the ring's setting.

Asscher Cut

Classic Asscher cut diamonds are very similar to emerald cut diamonds. The open table makes inclusions more prominent so it is important to select high clarity stones. A very popular cut in the art deco period, the name originates from the Asscher cuts creators, the Asscher brothers, also remembered for their commission by King Edward VII to cut the world's largest stone, the famous 3, 106 carat diamond for the English crown jewels.

Radiant Cut

The Radiant cut is becoming increasingly popular. It takes the attributes from the princess cut diamond, having many facets both to the crown and the pavilion which allows for excellent light dispersion and superior brilliance, and takes the cropped edges and squarish/rectangular shape of both the Emerald cut or Asscher cut diamonds. The longer the length the greater the chance of the 'bow tie effect', the shadowing that can appear across the central part of the stone, dulling the true amount of light that should bounce through the diamond.

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